Your search engine strategy must begin with links and headers that are typed into search engines. You should join Google AdWords to get an idea on what terms are searched the most in your industry. A correct SEO strategy begins with building your site naturally. Everything else that is available to you will become easier. Affiliates will come to you as your page rises. You will get link and partnership offers as your search engine ranking improves. They will come to you or at least when you go to other sites, you can show them your high ranked website.
When creating a do-it-yourself SEO contents for your website, it is important to keep the readers in mind. At the end of the day, they are still the one who will read the content not the search engines. A fresh and informative content always sell. In the freelancing world, the phrase “content is king” is exemplified. Think of Internet as real estate, how far will you go to sell a house? If you don’t know much about SEO writing, then you can read free SEO tips found all over the web.
I’m not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.
As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you’re selling shoes. “Shoes” is a general keyword that you’d have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women’s tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children’s hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for paid ad campaigns such as Google AdWords certain name brands are not allowed.
SEO news One of the ways to get this done is to use articles to obtain guest blogging opportunities. However, these opportunities are a lot like being published in the local papers. There are a lot of “no’s” and a person needs thick skin to find a person who will accept the author Pinterest as a guest blogger. This is because any good will that the blog owner has generated is transferred to the other writer. This can seriously hurt the blog owner if the other person is not a stickler for quality at all. Therefore, there will always be a lot more “no’s” than “yes’s” when looking for publicity on the internet.
SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.
It takes guts to run a publicity campaign because there is a lot of “no’s” in the industry. In fact, it is fair to say that a person will experience 90 to 95% “no’s” when trying to gain publicity for their business. This is because the reporters are only in the business of reporting news that is relevant and news worthy.
All right, you’ve been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I’ll get to the “HOW TO’s” in just a minute. Let’s walk before sprinting into uncharted territory.