Romain Berg specializes in dissecting the performance of websites to lay bare the factors essential for superior search engine rankings. If you apply your due diligence, and hire the right SEO agency, you’re sure to see better targeted web traffic through search engines over time. With a detailed marketing audit under your belt, you can pursue sales and marketing goals with confidence.

Site and SEO Audits

The agency refrains from offering lofty promises of instant success. Instead, it champions a long-term view of SEO, fostering sustainable growth and authentic digital prominence. Once your marketing audit wraps up, you’ll have a comprehensive understanding of a marketing strategy to help your business grow. You’ll have ideas and worksheets to get started, a proposal of how an agency like Impulse Creative can help and the confidence that you can reach your intended audience. Once you know the keyword and topics landscape, you’ll want to make sure you understand content opportunities.

Content Strategy & Creation

Competitive research equips you with actionable insights to position your client for success, leading to better rankings, increased organic traffic, and higher conversions. These audits can provide an in-depth understanding of the website’s current state and offer valuable insights for future optimization. When it comes to SEO audit tools, it’s not just the paid ones you should have in your back pocket. Affordable SEO tools are just as valid, though you must be careful which ones you choose. As DVMAGIC SEO Global in the search engine park, Google maintains several essential SEO tools – you absolutely must get these. Google Search Console is a free tool that helps businesses monitor and maintain their website’s presence in Google search results.

Determine your personas & audience

Prepare to revise your marketing strategy at least once a year to address market trends, customer feedback, and changing business objectives. Defining a budget for your marketing strategy helps you show that your planned resource allocation aligns with business goals. Your marketing plan is the specific actions you’ll take to achieve the goals in your marketing strategy. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships.

• Experience the fusion of expert optimization and strategic foresight, all tailored to catapult your brand to the forefront of digital excellence.
• If you plan to invest in search engine optimization consulting services, outline your needs early.
• This will help you identify which keywords are working, and also which ones aren’t.
• When you implement an SEO strategy, you optimize your website to show up in the search engine results pages (SERPs) for keywords and phrases related to your business.
• Our website audit report describes how many leads and checkouts happen customized for standard and eCommerce businesses.

Just writing content and linking to it isn’t enough in the eyes of the algorithm. You also need to fully optimize your content so it’s obvious what your focus keyword is. You also want to interlink your blog content whenever you mention a keyword another blog post focuses on. While you can see the perfect example of this above, where we linked to our SEO best practices article from the mentioned keyword, let’s focus on accounting keywords.
We’ve worked with Koozai for just over a year now, looking to improve our organic search results primarily for local searches. Since working with the team we’ve seen fantastic improvements in the rankings for many of our stores. Despite the added complexity of working with a franchise business, Koozai have done a brilliant job and we’ve been very impressed with their work so far. Here’s what our clients have to say about our digital marketing and audit services. We believe in fostering a collaborative partnership with our clients. Our team works closely with you, listening to your goals, and incorporating your feedback throughout the auditing process.
Knowing how to perform an SEO audit and understanding how to read the results are extremely valuable tools for anyone who is marketing on the internet. A detailed SEO audit offers a business a much greater understanding of their current SEO performance, and where there may be areas that require improvement. This data can help shape your marketing campaigns for years to come.
With your site existing in the continually-evolving ecosystem of the internet, you will never reach the end of opportunities to fix, improve, or add to your SEO foundation. But not all opportunities are equal, and your audit focus/takeaways should reflect that. In order to move from the state described in your audit to a future state where performance is better, you’ll need to outline some ideas to spark change. An audit is by nature descriptive – in other words, it describes the subject of analysis — rather than prescriptive. However, an audit should not end with a simple statement of facts if you hope to get real value out of the time spent on the analysis. No, the data isn’t going to answer every single one of your questions in a clear fashion and unlock all the secrets you need for business domination.